INDIRA is a brand that was founded in Ukraine in 2014, but its story began much earlier — back in 2007, when we first brought a batch of Indian jewelry to Ukraine. At that time, they were sold exclusively as sets.
Over time, we realized that simply importing and selling jewelry was no longer enough. We wanted more — to create our own designs inspired by modern fashion trends and the tastes of Ukrainian women. We moved away from Eastern motifs in favor of a style that emphasizes confidence and individuality.
Our jewelry is handmade from natural materials such as buffalo horn and mango wood. The unique texture and natural shades of the horn make each piece truly one-of-a-kind. In addition, we use jewelry resin, leather, and high-quality synthetic rubber.
The main production and materials are based in India, which is reflected in the name of our brand. All pieces are created exclusively based on our own sketches. Each collection is developed with special attention to detail, so that INDIRA jewelry is not only beautiful and stylish but also practical.
Each collection takes four to six months of meticulous work — from the initial idea and selection of materials to the final polishing and finishing.
INDIRA jewelry consists of bold, expressive, unconventional pieces that become striking accents to any outfit. They are designed for confident women who are not afraid to be the center of attention. These are women who are free in spirit and sure of themselves, who value naturalness and individuality in their clothing and accessories.